As Chief Strategy Officer for Patron Technology, Betsy is building, acquiring, integrating, and growing businesses within live event technology. The integrated live event technology platform at Patron drives innovation with products ranging from augmented reality mobile wayfinding to timed-admission for limited capacity experiences. Prior to joining Patron, Betsy's career evolved across marketing, media, strategy, and technology, most recently building and leading the Technology Development and Integration division for NASCAR. Prior to NASCAR, Betsy started her career in sports at the Chicago White Sox and The Duke University Chronicle. Betsy is an investor in live content and entertainment properties and an advocate for women in technology.